Marketing Professor, NY Times Best-Selling Author
Wharton School at the University of Pennsylvania
Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a
world-renowned expert on word of mouth, social influence, consumer behavior, and how products,
ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches
Wharton’s highest rated online course, and popular accounts of his work often appear in places like The
New York Times, Wall Street Journal, and Harvard Business Review. Berger is the internationally
bestselling author of multiple books including Contagious: Why Things Catch On (over half a million
copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior.
Berger often keynotes major conferences and events like SXSW and Cannes Lions and consults for
companies like Apple, Google, GE, Coca-Cola, Vanguard, 3M, Kaiser Permanente, and The Gates Foundation.