Customer experience is a powerful vehicle for building brand loyalty, sparking word of mouth, and driving growth. But what makes some customer experiences more engaging? And how can companies ensure consistent, rich, multidimensional experiences online? This talk reveals the secret science behind remarkable world class customer experiences. Discover how five simple principles drive success across a range of industries. If you’ve ever wondered why certain brands get more word of mouth, or how to design right for digital, this talk will show you how you can make it happen.