Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc., who helps companies with complex sales turn prospects into buyers and convince customers to stay with persona-driven content marketing strategies. Ardath is the author of "Digital Relevance: Developing Marketing Content and Strategies that Drive Results" and "eMarketing Strategies for the Complex Sale". She is a frequent industry speaker and workshop leader, and you’ll often find her on the lists of the top B2B content marketing experts to follow.