Many marketers of complex products and solutions say they have personas. The trick is, once you have them, how do you use personas to create compelling digital experiences that drive demand?
In this interactive workshop, you’ll learn how to gain a competitive advantage by using the information in your personas to create relevant stories with context that engages buyers. This means addressing the priority needs and concerns your customers must answer to choose to buy from you. Buyers have changed. Buying complex solutions has gotten, well…more complex. Let’s fix that.
When you know your buyers through well-developed personas, you’ll have a competitive advantage in creating digital experiences that drive demand.
In this session, you will learn: