Vab Dwivedi is the Director of Design Analytics at Dell. Over his 13+ years at Dell, Vab has worked in roles across IT and Sales leadership. Over the last 7 years, Vab has led a transformation of the A/b testing program from a small operation to a global IT experimentation product team that has over 50 full time resources. The program is critical in the product development roadmap for all of Dell.com's digital applications. Prior to Dell, Vab graduated from the University of Texas with a bachelor’s degree in Economics.