Being data driven in your decision making is a good idea. But what data should you be using? If you’re only looking at top line metrics, like revenue, you’ll miss why your customers are struggling through their journey on your digital platforms. Diving into visitor behavior is critical to really understand how you can provide a better experience for your users. Join Vab Dwivedi, Director of Design Analytics at Dell, to learn how an industry leader is driving change through smarter, customer-centric decision-making. You’ll hear about Dell’s approach to better understanding how users are navigating digital properties, engaging with products, and interacting with the brand.