Coordinated Marketing to Build Brand Trust with the Lytics CDP
Date & Time
Wednesday, November 6, 2019, 9:45 AM - 10:00 AM
Pet brand leader, Nestlé Purina, knew they had to develop trust with customers--to really know the individual pet owners and offer them personalized, pet-specific information at the right point in their pet ownership journey.
In this session, Kokila Mallikarjuna, Principal Consultant at Lytics, will explain how Nestlé Purina used the Lytics CDP for a coordinated marketing campaign across their website, Facebook Ads, custom coupon offers, and e-commerce, ultimately driving a 33% increase in sales of their Just Right custom dog food blend. WOOF!
Water Tower A