Humans “know” immediately if they LIKE a product or NOT… by how the product makes them “FEEL.” The “Known” Unknowns” of individual sensory-preference, the missing link in authentic 1 to 1 digital personalization.
Inspired by retail product leadership roles for top U.S. retailers including Design Director to Nordstrom, led Cynthia to technological research in the cognitive sciences of psychology, AI and neuroscience. The focus, automated, agnostic, elicitation of individual human preference intelligence, the invisible system within all humans, ruled by human perception, memory and emotion, translated into the decision to purchase a brand/product by an individual consumer. The mission, cross the digital shopping sensory chasm imposed by non-cognitive computer and data science methodologies.
Cynthia’s 2nd tech company, Prefeye has developed patent-pending, technologies able to illicit individual human and product sensory intelligence enabling 1 to 1 digital personalization.
Cynthia is a frequent Retail and Ai Thought Leadership contributor, including Ai Next Conference, Retail Wire [Brain Trust], Forbes, Women’s Wear Daily, and other periodicals.