Lauren Kessler is the Product Owner of the shopping experience across PenFed Credit Union’s various digital channels. She has implemented a variety of techniques from Design Thinking to Service Design Blueprints to gain internal alignment around the member experience.

Lauren has spent her career drawing connections between the needs of users and the goals business in order to develop experiences that delight customers and drive business value. Prior to joining PenFed Credit Union, Lauren was a consultant with SapientRazorfish, working on digital transformations within the hospitality and non-profit sectors.

Lauren holds a BFA in graphic design and photography from Parsons School of Design and an MBA from UMD’s Smith School of Business.