With 20 years of marketing experience, Michael leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer journey mapping, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis.
Prior to Winterberry Group, Michael was a partner of RAZOR that merged with NSI marketing services to create Ansira. He served as chief strategy officer at Ansira leading the strategic direction of the agency and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi, and La-Z-Boy.
Before Ansira, Michael built data, and digital competencies focused on globally recognized brands in retail, automotive and consumer packaged goods at Doner Advertising and Havas (formerly EuroRSCG 4D). Brands included Mazda, Sirius, BMW, ACE Insurance, Luxottica and Citibank, and Circuit City.
He holds a B.A. in economics from Elon University and an M.A. in economics from Eastern Michigan University. In addition, Michael is on the Board of Advisors to the University of Texas at Dallas masters in the marketing program and previously the Big Data & Intelligence Chair for Southern Methodist University's Digital Accelerator program.