Fred Maurer is an enterprise omnichannel marketing and customer data strategist specializing in martech platforms, customer data infrastructure, marketing data integration, unified customer view, audience segmentation, activation and analytics. His marketing technology expertise includes customer data platform (CDP) strategy, integration, deployment, adoption, and governance. His 20+ years of SaaS experience spans data-driven marketing strategy, solution development and integration, solution delivery, product and program management. Fred has worked for and consulted with leading brands including McDonald’s, PwC, JLL, Blue Cross Blue Shield, and Cisco, as well as middle market and start-up companies.