Mike Berry has spent his career working in marketing from creating campaigns to developing the tools and processes to deliver their content to customers. He invented a patented marketing resource management (MRM) software solution at eBay, has overseen the launch of campaign management solutions at three companies – Apple, eBay and Shutterfly – and is well-versed in the business intelligence field having worked at Business Objects and supported MicroStrategy, Cognos and Tableau launches. He created the end-to-end campaign launch process at PayPal and led the global program management team that followed it. Currently, he oversees the Marketing Tehcnology team which inclues Marketing Operations, Marketing Engineering, Marketing Analytics and Advertising Operations and owns the vision of marketing technology for Shutterfly.