In a digitally empowered economy, consumers, users, partners and employees voice their concerns, compliments and suggestions almost anywhere, and any time. Feedback has become a powerful economic driver that is public and pervasive.
When businesses ignore feedback, they put themselves at risk. For companies, this means brands must not only tune in to the voice of the customer, but ensure they take action in quick response.
Ben Severance, Director of Business Development at SurveyMonkey, will share how leading brands are thriving in this “Feedback Economy” ways they are adopting a customer-centric culture, and running robust Voice of Customer programs.