Innovation Theater: Moving Beyond Traditional CX Metrics: Using Experience Data to Deliver the “Why” Behind the Digital Customer Experience
Date & Time
Tuesday, November 5, 2019, 3:05 PM - 3:20 PM
Please join Decibel, a leader in Digital Experience Analytics, as they share why traditional measurements like NPS and VoC platforms do not provide enough visibility into what is driving CX. Learn how Experience Data from Decibel complements your MarTech investment by explaining the Why behind these metrics. Decibel actually quantifies these experiences at scale enabling prioritizations and benchmarking practices. Layering on established integrations with leaders like Adobe, your segmentation and personalization will take on a whole new meaning.
Customer Data & Analytics
Great Lakes ABCD