Innovation Theater: Betting on Retention
Date & Time
Tuesday, November 5, 2019, 2:40 PM - 2:55 PM
It costs 5X times as much to attract a customer than to retain one. Yet an overwhelming 44% of companies focus on customer acquisition and only 18% on retention. What would happen if you flipped that strategy on its head? Australia’s premier internet betting and entertainment site, Sportsbet, is doing just that– utilizing data and technology to deliver a customer-centric approach in one of the world’s most competitive industries.
In this session with Geoff Howland of Sportsbet, you’ll learn:
VoC & Customer-Driven Design
Great Lakes ABCD