Through a new 'Voice of the Customer' program, HubSpot is aggressively identifying and cross-functionally taking action on our most challenging customer feedback. As "Customer-First" continues to be integrated into every part of our business, products, and service offering, how HubSpot operates is changing. Come learn from HubSpot's journey on how to future-proof your company and build a #CustomerFirst "VoC" program.

In this session, you will:

• Discover the specifics of why and how your company should invest in a #CustomerFirst “Voice of the Customer" program
• Gain insight into key lessons learned from HubSpot's journey
• Learn how HubSpot is using AI/Machine Learning to support our VoC Program
• Get inspired about how your company can embed your customer voice into all aspects of the business