Being memorable is critical in business because customers make decisions in your favor based on what they remember, not on what they forget. Unfortunately, in business contexts, people are more forgettable than they are memorable. Using EEG (electroencephalogram) technology, we can detect what happens in the brain when it's exposed to a business presentation, and during studies we conduct monthly with corporate teams, we observe that people retain less than 1% of business content after 48 hours. Join this session to learn what it takes to keep your audiences’ brains engaged and likely to recall. Specifically, you will learn:

• The reasons why it is hard for audiences to remember business content
• The latest neuroscience insights into how the brain processes information and remembers it
• The habits that lead to forgettable content and how to avoid them