Workshop: Managing the Empowered Customer – How to build a Voice of the Customer Program that Fits into your Marketing Formula
Date & Time
Monday, November 4, 2019, 2:00 PM - 4:00 PM
In today’s experience-driven world, too many marketers fail to recognize the value of building customer advocates and turning them into a valuable asset along the brand experience. Customer advocacy (or lack thereof) can make or break a brand. This session will show you how to integrate a Voice of the Customer program with your existing marketing strategy – whether you’ve started mapping towards one or not – and how to tie customer advocacy to the bottom line. You’ll hear real-life examples of the successes (and failures) of an established VoC program from someone who has led CX efforts for over 25 years.
In this session, you will:
VoC & Customer-Driven Design