Name
CJ Bootcamp: Hands-on Journey Mapping Lab
Date & Time
Monday, November 4, 2019, 11:00 AM - 1:00 PM
Description

Whether you’re just getting started with journey mapping or looking for a methodology refresh, this workshop will give you the language and tools to map your customers’ interactions with your organization across both digital and non-digital touchpoints.

We’ll start out with an interactive discussion about the key elements of effective journey maps within the context of real examples, then you’ll practice mapping a real customer journey for your organization during a hands-on exercise. By the end of workshop, you’ll be able to answer these questions:

  • Why is journey mapping an essential methodology for today’s organizations to master?
  • What factors make journey maps effective?
  • How can you create journey maps?
  • How can use journey maps to drive business results?
Track
Customer Journey
Location Name
Water Tower A