Customer Data Platforms (CDPs) are at the peak of the hype cycle. And for the CDP projects that succeed, the results are nothing less than fantastic — accelerated growth, significant ROI and happier customers.
This narrative is powerful. However, CDP vendors are actively redefining the MarTech stack with their needs, perhaps not yours, in mind.
In this session we will present a definition of the modern MarTech stack, review some of the peak CDP hype vs. facts, review several real-world integration strategy case studies and then embark on small group, actionable exercises that focus on preparing you for your future CDP project.