Just as most of us got used to the idea that EU’s General Data Protection Regulation (GDPR) was a fact of life we have to accept, and began making data collection modifications to comply with the new regulation, we face Lei Geral de Proteção de Dados (LGDP), California Consumer Privacy Act (CCPA) and a slew of proposed new digital privacy waves that are an announcement for the tsunami heading our way. In the middle of deep acronym swirls, it is easy to be overwhelmed. However, if you break down all privacy aspect commonalities and address them now, you will be on high ground as the waves begin to pound.

In this session, we will focus on the types of data you need to create and maintain meaningful user engagement, the data privacy requirements that seem contrary to your goals, and how to bring these two worlds into alignment so that you can confidently face the coming privacy tsunami.