Agenda

Time Name Speakers Track Session Type Location Name
Monday, November 4, 2019
7:30 AM - 8:30 AMRegistration & Breakfast Networking OpportunityGreat Lakes Foyer
8:30 AM - 10:30 AMDigging for Customer Insights - The Science of Asking Great QuestionsVoC & Customer-Driven DesignWorkshopShedd B
8:30 AM - 10:30 AMRock the Always-On Customer Journey: Customer Data Platform (CDP) Use Cases, Core Capabilities, and Data StrategyCustomer Data PlatformsBootcamp: Customer Data PlatformWater Tower A
8:30 AM - 10:30 AMThe Right Way to Buy CX TechnologyDigital Operations & PlatformsWorkshopShedd A
8:30 AM - 10:30 AMUsing Personas to Fuel Digital Experiences that Drive DemandCustomer Journey AnalysisBootcamp: Customer InsightsWater Tower B
8:30 AM - 10:30 AMWorkshop 3 WorkshopAnalysis
8:30 AM - 10:30 AMWorkshop 4 WorkshopArchitecture
10:30 AM - 11:00 AMNetworking Break Networking OpportunityGreat Lakes Foyer
11:00 AM - 1:00 PMCDPs in Your MarTech Stack: Integration Strategies, Case Studies & New Stack RealitiesCustomer Data PlatformsBootcamp: Customer Data PlatformWater Tower A
11:00 AM - 1:00 PMCustomer Driven DesignVoC & Customer-Driven DesignWorkshopShedd B
11:00 AM - 1:00 PMCustomer Insights Bootcamp: Hands-on Journey Mapping LabCustomer Journey AnalysisBootcamp: Customer InsightsWater Tower B
11:00 AM - 1:00 PMGDPR, PIPEDA, LGDP, CCPA… Are we done yet? How to survive the coming privacy tsunamiCustomer Data & AnalyticsWorkshopAnalysis
11:00 AM - 1:00 PMThe Science of Storytelling for BusinessTransformation & LeadershipWorkshopShedd A
11:00 AM - 1:00 PMWorkshop 8 WorkshopArchitecture
1:00 PM - 2:00 PMFocus Group 1 & LunchAI, Machine Learning & AutomationNetworking OpportunityShedd A
1:00 PM - 2:00 PMFocus Group 2 & LunchCustomer Data & AnalyticsNetworking OpportunityShedd B
1:00 PM - 2:00 PMFocus Group 3 & LunchDigital Operations & PlatformsNetworking OpportunityWater Tower A
1:00 PM - 2:00 PMFocus Group 4 & LunchTransformation & LeadershipNetworking OpportunityWater Tower B
1:00 PM - 2:00 PMLunch & Learn 2 Networking OpportunityArchitecture
1:00 PM - 2:00 PMLunch & Learn - Hosted by Neptune Software Networking OpportunityAnalysis
2:00 PM - 4:00 PMBootcamp 6 Bootcamp: Customer InsightsWater Tower B
2:00 PM - 3:00 PMThe CDP Software Market: Landscape Overview, Vendor Differentiation & Procurement StrategiesCustomer Data PlatformsBootcamp: Customer Data PlatformWater Tower A
2:00 PM - 4:00 PMWorkshop 10 WorkshopShedd B
2:00 PM - 4:00 PMWorkshop 11 WorkshopAnalysis
2:00 PM - 4:00 PMWorkshop 12 WorkshopArchitecture
2:00 PM - 4:00 PMWorkshop: Delivering Experience Consistency from the Mayhem of 500 Content ManagersDigital Operations & PlatformsWorkshopShedd A
3:00 PM - 4:00 PMCDP Test Drives: Orchestration and Activation DemonstrationsCustomer Data PlatformsBootcamp: Customer Data PlatformWater Tower A
4:00 PM - 5:30 PMWelcome Reception Networking OpportunityGreat Lakes ABCD
Tuesday, November 5, 2019
7:30 AM - 8:30 AMRegistration & Breakfast Networking OpportunityGreat Lakes ABCD
8:30 AM - 8:45 AMWelcome Address Keynote AddressGreat Lakes EFG
8:45 AM - 9:15 AMThe Path To Journey ManagementTransformation & LeadershipKeynote AddressGreat Lakes EFG
9:15 AM - 9:30 AMCase Study Case StudyGreat Lakes EFG
9:30 AM - 10:30 AMRefreshments, Networking & Innovation Theater Networking OpportunityGreat Lakes ABCD
10:30 AM - 11:30 AMInnovation Spotlight 1 Innovation SpotlightAnalysis
10:30 AM - 11:30 AMInnovation Spotlight 2 Innovation SpotlightArchitecture
10:30 AM - 11:30 AMInnovation Spotlight 3 Innovation SpotlightShedd A
10:30 AM - 11:30 AMInnovation Spotlight 4 Innovation SpotlightShedd B
10:30 AM - 11:30 AMInnovation Spotlight 5 Innovation SpotlightWater Tower A
10:30 AM - 11:30 AMInnovation Spotlight 6 Innovation SpotlightWater Tower B
11:45 AM - 12:30 PMBreakout 4 BreakoutAnalysis
11:45 AM - 12:30 PMBreakout 5 BreakoutArchitecture
11:45 AM - 12:30 PMCase Study: Nutrasol's Customer Data Platform (CDP) Procurement, Implementation and ActivationDigital Operations & PlatformsBreakoutShedd B
11:45 AM - 12:30 PMLive Tour: Getting Serious with your Digital ExperienceTransformation & LeadershipBreakoutWater Tower A
11:45 AM - 12:30 PMTake Your DX Stack to a CX StackDigital Operations & PlatformsBreakoutWater Tower B
11:45 AM - 12:30 PMWeb vs. Native: Choosing the Right Approach for Your Digital JourneyDigital Operations & PlatformsBreakoutShedd A
12:30 PM - 1:45 PMBirds of a Feather Lunch featuring the Innovation Theater Networking OpportunityGreat Lakes ABCD
1:45 PM - 2:30 PMBreakout 10 BreakoutShedd B
1:45 PM - 2:30 PMBreakout 11 BreakoutWater Tower A
1:45 PM - 2:30 PMBreakout 12 BreakoutWater Tower B
1:45 PM - 2:30 PMBreakout 7 BreakoutAnalysis
1:45 PM - 2:30 PMBreakout 8 BreakoutArchitecture
1:45 PM - 2:30 PMDriving Your CDP: Orchestration and Activation OverviewCustomer Data & AnalyticsBreakoutShedd A
2:30 PM - 3:30 PMRefreshments, Networking & Innovation Theater Networking OpportunityGreat Lakes ABCD
3:30 PM - 4:15 PMDX Talks DX TalksGreat Lakes EFG
4:15 PM - 4:30 PMCase Study Case StudyGreat Lakes EFG
4:30 PM - 5:00 PMThe Seven Habits of Highly Forgettable PeopleTransformation & LeadershipKeynote AddressGreat Lakes EFG
5:00 PM - 6:30 PMTaste of Chicago Networking Reception Networking OpportunityGreat Lakes ABCD
Wednesday, November 6, 2019
7:30 AM - 8:30 AMRegistration & Breakfast Networking OpportunityGreat Lakes ABCD
8:30 AM - 8:45 AMWelcome Address Keynote AddressGreat Lakes EFG
8:45 AM - 9:15 AMFocusing on Customer Behavior Is the Key to Simplifying Their Journey Keynote AddressGreat Lakes EFG
9:15 AM - 9:30 AMCase Study Case StudyGreat Lakes EFG
9:30 AM - 10:30 AMNetworking Break Networking OpportunityGreat Lakes ABCD
10:30 AM - 11:30 AMInnovation Spotlight 10 Innovation SpotlightShedd B
10:30 AM - 11:30 AMInnovation Spotlight 11 Innovation SpotlightWater Tower A
10:30 AM - 11:30 AMInnovation Spotlight 12 Innovation SpotlightWater Tower B
10:30 AM - 11:30 AMInnovation Spotlight 7 Innovation SpotlightAnalysis
10:30 AM - 11:30 AMInnovation Spotlight 8 Innovation SpotlightArchitecture
10:30 AM - 11:30 AMInnovation Spotlight 9 Innovation SpotlightShedd A
11:45 AM - 12:30 PMBreakout 14 BreakoutShedd A
11:45 AM - 12:30 PMBreakout 15 BreakoutAnalysis
11:45 AM - 12:30 PMBreakout 16 BreakoutArchitecture
11:45 AM - 12:30 PMBreakout 17 BreakoutWater Tower A
11:45 AM - 12:30 PMBreakout 18 BreakoutWater Tower B
11:45 AM - 12:30 PMPanel Discussion: How to Select DX Technology Using an Agile ApproachDigital Operations & PlatformsPanel DiscussionShedd B
12:30 PM - 1:45 PMNetworking Lunch Networking OpportunityGreat Lakes ABCD
1:45 PM - 2:30 PMDXTalks DX TalksGreat Lakes EFG
2:30 PM - 2:45 PMCase Study Case StudyGreat Lakes EFG
2:45 PM - 3:30 PMClosing Keynote Address Keynote AddressGreat Lakes EFG
3:30 PM - 3:45 PMDX Summit Farewell  Great Lakes EFG